Marketing Ideas – Promotional Marketing Products From a Cardboard Engineering Background

Coming up with new advertising and marketing ideas can be difficult. Creative professionals might go to many different sources of reference for inspiration. Inspiration for many campaigns is to be found in movement and my suggestion is to start your search by looking at promotional marketing products that provide movement.

Promotional marketing products and interactive pop up mailers can provide an innovative solution to many advertising problems and can prompt countless creative advertising ideas. When you are looking for promotional print with a difference, maybe a printed advertising product with that bit of something extra or maybe a promotional mailer that can give your direct marketing campaign a lift – then pop-ups and interactive mailers with interesting and clever movements are the products to prompt the sparks that develop into creative advertising ideas.

Pop-Up Products and Interactive Marketing Products Prompt Fresh Advertising Ideas

Vibrant pop-up and interactive products can set your mind buzzing with creative advertising ideas. The high impact characteristics and vitality of automatic rubber-band powered pop-up products alone present countless opportunities for the creative processes to get to work. For instance, all automatic pop-up marketing products are designed to jump to life as soon as your customer opens the pack. The very action throws lots of creative advertising ideas and suggestions into the air – growth, life, fun, surprise, bounce, vitality, energy, action – how many suggestions for fresh advertising ideas do you need?

Unique, Innovative Marketing Ideas

Translating unique and innovative marketing ideas into an actual marketing campaign is quite definitely an art! Promotional pop up products can help you transform innovative marketing ideas into reality. Imaginative use of paper and cardboard engineering techniques is the key to making a unique pop-up marketing product. Applying an innovative marketing idea to the movement in that pop up product can be the key to creating a highly individual piece of promotional marketing. From there onwards, the application of professional marketing skills can transform that initial marketing idea into a successful promotional marketing campaign.

These types of promotional products will help you to produce an extremely successful promotional mail shot or an array of promotional print options such as exhibition giveaways; magazine cover mounts and corporate event invitations.

Pop-Up Movement and New Creative Marketing Ideas

New creative marketing ideas start with a spark of imagination. That spark could be generated by virtually anything – music, colour or movement for example. But if movement is the key, then what pop up movements are available to set you on the way to having those all-important creative marketing ideas to translate into your unique promotional mailer? There are interactive marketing products that turn; pictures that disappear and change; pop-ups which jump; pocket media full of fun folds – and each one creating a very tactile and interactive promotional marketing product. All that you need is that initial spark, that innovative creative marketing idea to start the ball rolling.

There are several reasons why promotional marketing products prove to be so popular within the advertising and marketing community. From a creative point of view it is that the products are so versatile, lending themselves so readily to so many new creative marketing ideas, ideas that can jump, ideas that can grow, ideas that can turn and so on. However, the main reason for the popularity of the products is that the results are so very successful. Everyone who has ever been involved in a business-to-business direct mail campaign knows the result of pinning big hopes on a bog-standard leaflet or flyer. It might appear to be relatively inexpensive but in all likelihood a very high percentage will be bin-bound! That has proved not to be the case with promotional products that originate from a cardboard engineering background.

How To Make Your Marketing Strategy Work

1). Make the purpose clear
37Signals has made the art of simple in software, simple in pricing, simple in use, simple in hiring and the clear purpose the business exists. Take this extract from their stated values “Useful is forever – Bells and whistles wear off, but usefulness never does. We build useful software that does just what you need and nothing you don’t.”

2). Define the Marketing strategy, Work with it and don’t just state it
The first step in bringing your strategy to work is to figure out what it really means to you. Many people would look at 37Signals software maker and discover that their marketing strategy is to develop functional software with low cost and deliver in several versions with a 30-day free trial. A quicker check would show their actual marketing strategy is simplicity in everything.

3). Turn it into a mantra question
So, if you’ve developed a marketing strategy and now realize you can bring it to life by way of a defining characteristic, you might be wondering how to drive it deeper into the organization.

The only way for your real business strategy to flourish is to make it an integral aspect of everything you do. The simplest way to do this is to use it as the leading question for every service, product, staff, customer, marketing decision and process. The questions you must ask are: Does this product inspire? Does this decision keep fun alive? Is this process simple? Does this new hire value community? Is this pricing convenient?

4). Produce strategy scorecards
In addition to creating the key word question, teaching how to think with strategy and using strategy filters for decision making, you have to find ways to keep real strategy working in day to day activities of your business.

One of the best ways to do this is to turn strategy thinking into a game. Create scorecards that reward people for thinking, employing and acting with marketing strategy. If, in the case of a company where entertainment and surprise are the major characteristics of market strategy, bonus points could be awarded for taking action that exceeded a customer’s expectations, or for chairing a meeting that was both fun and productive.

5). Build strategy filters
In order for your marketing strategy to reach full potential, it must be the filter your entire staff uses for their work with each other, advisers, suppliers and clients. It is good to build a process that staff members can use when planning a project or even action step. This simple process lets them to view anything they choose in the light of strategy impact and either change course or know for certain that they are taking real strategy action.

Lots of start-up tries to decide the perfect business strategy to use to market only to discover that the market does not require the model they are about to use. Any business plan for that matter, is little more than a guess and I believe that your best chance for getting that guess right is to build your business model.

This assumes the role a fully developed market actually should play in determining the direction of an organization. The fact is, most people, if they consider marketing strategy at all, stop at a core message, identity elements and perhaps a sales proposition and call it a strategy.

A marketing strategy is how you plan to use the resources available to you to build an ongoing case that your business, products and services are the obvious choice for a narrowly defined ideal customer. If you accept this expanded view of marketing strategy, then I would suggest you answer the following questions in an attempt to measure where your strategy stands today, and where it could go if you understood and integrated it fully as your business model.

Finding Affiliate Marketing Products – Five Factors to Keep in Mind

First, Decide What Type Of Hot Selling Products You Want To Promote:

This is the most important step of the process. Informative how to ebooks have always been hot sellers, and software products that make advertising easier is even hotter. But marketing systems that train people how to market are just now becoming the hottest thing in online marketing. There are thousands of products to choose from on the Internet. Just be wise in your decision making.

Second, Do The Research On The Products You Want To Promote:

See if you can find out how long this product has been on the market and how well it is doing in sales. Check to see if you can contact the owners of the products. Go to their websites and look for contact information like email addresses, phone numbers, or a place to submit support tickets. If there is nothing for you to contact them by to get more information then find another product. But, if there is contact info ask a general question and see if you get a timely response or a response at all. If you get no response at all then find another product. If a response is given then move on to factor number three.

Third, Find Out What You Are Paid In Commissions Before You Start Selling:

Keep in mind that as an affiliate you are given either a flat commission or a percentage of the sales price. Try to find products that sell for at least $50 or pay at least 30% of the sales price. You don’t want to promote a product that sells for $15 and pays 30% in commissions. A product that sells for $50 usually pays at least 30% in commissions. If they’re Click Bank products, make sure the 30% is the net commission not the gross commission you’ll receive. Click Bank has a formula for figuring out the commission. You can find out more information on that in Click Bank’s FAQ section. Most products at Clink Bank pay between 30-75% in commissions.

Fourth, Try To Find Products That Have Marketing Materials For You To Use:

Some products give these to you when you login to your affiliate login in page, others suggest you use some of the text on their sales page, or you can make your own. But try to find products that have sales ads, banners, classified ads. If your ads are from the affiliate product make sure you change some to the wording so your ads stand out from others who are promoting the same products.

Fifth, Find Products That Give You Proven Methods To Advertise Your Products:

It’s fine if you can find products that fit the first four factors in finding affiliate products to promote, but what good is finding them if you do not know where to promote them? You have to have proven methods that will bring targeted traffic to your website. Ask the owner of the products what he/she suggests as the best advertising method. Find out what others are using to market their products.

So, you find products that are hot sellers, find out if you can contact the owner, find out what you’re paid in commission before you start promoting, find out if they have marketing materials, and find out if they give you the names of places to advertise the products. Now if you can find three products of good quality as described above you could make really good money online over time. Finding affiliate marketing products to promote does take some research but is well worth the trouble.